This is the official manual for the latest Org-mode release.

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12.9.2 HTML Specific export settings

HTML export introduces a number of keywords, similar to the general options settings described in Export settings.

DESCRIPTION
The document description. This description is inserted as a HTML meta tag. You can use several such keywords if the list is long.
HTML_DOCTYPE
The document type, e.g. HTML5, (org-html-doctype).
HTML_CONTAINER
The container, e.g. ‘div’, used to wrap sections and elements (org-html-container-element).
HTML_LINK_HOME
The home link URL (org-html-link-home).
HTML_LINK_UP
The up link URL (org-html-link-up).
HTML_MATHJAX
Options for the MathJax (org-html-mathjax-options). MathJax is used to typeset LaTeX math in HTML documents. Math formatting in HTML export contains an example.
HTML_HEAD
Arbitrary lines appended to the end of the head of the document (org-html-head).
HTML_HEAD_EXTRA
Arbitrary lines appended to the end of the header of the document (org-html-head-extra).
KEYWORDS
The keywords defining the contents of the document. This description is inserted as a HTML meta tag. You can use several such keywords if the list is long.
LATEX_HEADER
Arbitrary lines appended to the preamble used when transcoding LaTeX fragments to images. See Math formatting in HTML export for details.
SUBTITLE
The document subtitle. The formatting depends on whether HTML5 in used and on the ‘subtitle’ CSS class.

These keywords are treated in details in the following sections.