This is the official manual for the latest Org-mode release.

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12.9.2 HTML Specific export settings

HTML export has a number of keywords, similar to the general options settings described in Export settings.

DESCRIPTION
This is the document's description, which the HTML exporter inserts it as a HTML meta tag in the HTML file. For long descriptions, use multiple #+DESCRIPTION lines. The exporter takes care of wrapping the lines properly.
HTML_DOCTYPE
Specify the document type, for example: HTML5 (org-html-doctype).
HTML_CONTAINER
Specify the HTML container, such as ‘div’, for wrapping sections and elements (org-html-container-element).
HTML_LINK_HOME
The URL for home link (org-html-link-home).
HTML_LINK_UP
The URL for the up link of exported HTML pages (org-html-link-up).
HTML_MATHJAX
Options for MathJax (org-html-mathjax-options). MathJax is used to typeset LaTeX math in HTML documents. See Math formatting in HTML export for an example.
HTML_HEAD
Arbitrary lines for appending to the HTML document's head (org-html-head).
HTML_HEAD_EXTRA
More arbitrary lines for appending to the HTML document's head (org-html-head-extra).
KEYWORDS
Keywords to describe the document's content. HTML exporter inserts these keywords as HTML meta tags. For long keywords, use multiple #+KEYWORDS lines.
LATEX_HEADER
Arbitrary lines for appending to the preamble; HTML exporter appends when transcoding LaTeX fragments to images (see Math formatting in HTML export).
SUBTITLE
The document's subtitle. HTML exporter formats subtitle if document type is ‘HTML5’ and the CSS has a ‘subtitle’ class.

Some of these keywords are explained in more detail in the following sections of the manual.