This is the official manual for the latest Org-mode release.

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11.6 Macro replacement

You can define text snippets with 

     #+MACRO: name   replacement text $1, $2 are arguments

which can be referenced in paragraphs, verse blocks, table cells and some keywords with {{{name(arg1,arg2)}}}1. In addition to defined macros, {{{title}}}, {{{author}}}, etc., will reference information set by the #+TITLE:, #+AUTHOR:, and similar lines. Also, {{{date(FORMAT)}}} and {{{modification-time(FORMAT)}}} refer to current date time and to the modification time of the file being exported, respectively. FORMAT should be a format string understood by format-time-string.

Macro expansion takes place during export.

Footnotes

[1] Since commas separate arguments, commas within arguments have to be escaped with a backslash character. Conversely, backslash characters before a comma, and only them, need to be escaped with another backslash character.