This is the official manual for the latest Org-mode release.

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12.9.5 Quoting HTML tags

The HTML export back-end transforms ‘<’ and ‘>’ to ‘&lt;’ and ‘&gt;’. To include raw HTML code in the Org file so the HTML export back-end can insert that HTML code in the output, use this inline syntax: ‘@@html:’. For example: ‘@@html:<b>@@bold text@@html:</b>@@’. For larger raw HTML code blocks, use these HTML export code blocks:

     #+HTML: Literal HTML code for export


     #+BEGIN_EXPORT html
     All lines between these markers are exported literally