I also think it's to our benefit that non-Emacsers become more comfortable with seeing an org file --- as I see it that improves our chances that we can directly share Org files with them, which they might be comfortable editing and sending back for example, or that a generic tool might think to support Org files. So I'd like to assure you that my interest in improving recognition and support for Org is motivated by selfish reasons 😛 which just so happen to potentially benefit non-Emacsers. I hope that clarifies my view of the proposal, Timothy